Trends are not only an indication of what is in demand, they are also provide business opportunities and offer insight into future areas of potential growth
Twenty years ago, the idea of Earl Grey Cream or Green Tea poached Salmon might have been laughed at. But thanks to an open-minded foodie culture and some creative chefs, tea is no longer just one line on the drinks menu. It is now being included in some incredible food recipes, fast becoming a food and beverage industry worth taking note of. And it’s not the only one. Below we take a look at some fascinating trends that can help you attract a new audience, or delight your existing customers.

Plant-Based Menu Items

Whether it’s for health, ethical or other reasons, people are converting to plant-based diets in their droves. Others are just becoming more mindful of how much meat they consume, but the upshot is that this trend is here to stay, and plant-based items are a must have on every menu. For this reason, the increasingly veggie-savvy consumer will welcome innovative and exciting vegetarian options.

Traditional Cooking Styles 

Not too long ago, it was all about combining cooking with chemistry. While elements of this remain popular, chefs are increasingly reverting to authentic, old-fashioned styles of cooking. Think slow cooking, roasting, braising, curing and even fermenting.

The emphasis is clearly not on saving time, but rather taking time to create specific flavors and tastes. This is all part of the current trend of enjoying and celebrating the process, rather than just the final product

Tea, Tea and More Tea

Tea is delicious, healthy, versatile and suddenly on trend. It’s begun appearing as an ingredient on restaurant menus all over the world. Chefs are now utilizing tea in their broths, spice mixes, poaching liquids and in desert infusions. So if you’ve started to notice Matcha Granola (and Matcha everything), don’t be surprised. It’s for good health and good business.



Consumers increasingly want to know where their food comes from. They want to eat locally sourced, seasonal products, minimize food waste, support their community and generally be more responsible about their consumption. This reflects mindfulness, consideration and having a positive, rather than negative effect on the planet. If you want to impress your customers, show that you too value sustainability.

Need more F&B inspiration? Read more articles here. 

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