Since the coronavirus (COVID-19) outbreak, operators have seen a rise in demand for food delivery and a decline in dine-in numbers. A trend that experts suggest is likely to last. As an F&B operator, this presents you with a unique opportunity to enhance your food delivery menu—focusing on meals that can be delivered to customers who will enjoy your dishes in the comfort (and safety) of home.
Here are a few useful tips for increasing the demand of your food delivery offerings.
Highlight the immunity-boosting aspect of your dishes
“During COVID-19, we saw a change in consumer habits with a rise in demand for immunity boosting food and products.” said Jeremy Douette, Vice President UAE at Talabat, Middle East’s largest online food delivery platform. This year has seen a heightened attention to immunity compared to last year - Google Trends data shows an approximate 500% increase in searches for immunity in food and drink worldwide by week, following the onset of COVID-19. “Strong immunity” has joined “eating healthy” as a key trend for consumers, not only to control the pandemic but as a pillar of a healthy lifestyle.
Consumers are increasingly preferring foods rich in Vitamin C and Vitamin D, as well as substituting high sugar drinks and carbonated drinks with functional beverages, as it has become a ‘health trend’ in 2020, and is viewed as a precautionary step towards curbing the effects of the virus, according to a recent report from The Business Research Company.
Increase sales of specific dishes (and your restaurant as a whole) by appealing to the health-conscious side of diners who prefer having their meals at home. Here’s how you can do so:
- Identify a selection of dishes that are great for building immunity, then group these dishes and place them at the top of your menu—preferably under an “Immunity Boost” section to draw attention.
- Highlight the aspects of these dishes that make them great for the immune system by adding their benefits to each dish’s description.
- Work with food delivery operators to promote your selection of immunity-boosting dishes.
Provide great value with family-style set meals
The golden rule of a good food delivery menu is to make the purchase decision simple, so customers will go from menu selection to order confirmation quickly, without looking at another restaurant’s menu before purchasing from yours.
Set meals are a great way to make purchase decisions easy and add great value for money. Diners can get food, drinks and even a side in one set, rather than having to purchase them separately and incurring additional charges. Be sure to include set meal options for groups of all sizes.
A good selection of choices should (at least) include:
- Individual set meals
- Set meals for two
- Bundled sets and feasts for a family of 4 to 6 persons
Salads and soups are a great way of creating family style meals, while taking advantage of batch processing in the kitchen. Here are a few examples of healthy, nutritious meal ideas for your food delivery menu:
Ensure your food delivery options exceed expectations
Your food delivery menu shouldn’t simply be a digital version of your restaurant’s dine-in or takeaway menus. When it comes to winning the food delivery game, everything counts. These are a few quick tips:
- Select a menu that delivers well (and fast!)
- Choose appetising photos to entice customers
- Use quality, leakproof, branded packaging
- Offer promotions with your delivery partners
- Deliver promptly and punctually